Attention marketers! Marketing case studies deserve your study
You don’t need to be a big corporation with a giant marketing budget to benefit from a studious research on marketing case studies. If you Google this term, you’ll find there are more examples of such studies than you could ever hope to read. Marketing firms usually have an array of marketing case studies on their websites, which you may freely peruse. The marketing firm is interested in showing potential clients their expertise in turning a bad situation around, using various marketing vehicles to eliminate problems and turn minuses into pluses. Some specialize in certain types of businesses, while others claim superior talent in almost any venue.
Customers don’t want to be the first. They want other people to provide the proof that your product or service is effective. As a result, customer case studies become an effective marketing tool for small businesses.Source: https://smallbiztrends.com/2020/03/customer-case-studies-marketing.html
Let’s say you’re a small business which cannot afford the services of a full blown marketing agency. Maybe you’re just starting out and your budget is of the shoestring variety. Nonetheless, it’s always recommended that you research every avenue which can help you promote your business successfully and learn from the mistakes of others. Searching out and closely examining pertinent marketing case studies can definitely give you an edge against your competition.
This type of search and study program might consume many hours of your time, but it’s time well spent.
for example, let’s say you’ve got a home decorating business and you’d like to expand your client list with your website. Conduct a search to find relevant marketing case studies. The professional home decorator can learn much from any marketing case study which is related to your business. Businesses selling window treatments, furniture or even landscaping can prove fruitful ground. All of these businesses are geared towards beautifying the home environment. Case studies are typically of the rags-to-riches type, where the business in question was faltering, due to a variety of marketing mistakes.
When you avail yourself of such knowledge, it becomes easy to make the correlation between the guy marketing window treatments and the needs of your own business, home decorating. You may well discover that one of your marketing ideas was actually a source of another vendor’s woes. It’s up to you to decide if the circumstances of that vendor’s marketing case study mimic your own approach. Perhaps you’ve got other marketing ideas in place which will make your approach work, as demonstrated by that guy’s case study. On the other hand, you may learn that you’re going down the very same road that got him in trouble.
The case studies may not reveal all the secrets that went into the turnaround, but you can be assured that if you spend some time looking into and analyzing the lessons to be learned, your venture will be significantly improved by the knowledge you gain. Perhaps so much so, that you can afford to hire one of these gurus and attain true stardom. These professional marketers do have a lot to offer.