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Avoiding The Onus Of Spamming: Marketing Email Advertising Online Is A Delicate Subject

by Dec 10, 2019Main

Just about everyone is aware of how devastating spamming can be to your reputation. Let’s say you’re selling the most wonderful service that millions of people want. Your service is graphic design and you’re quite talented, if you do say so. You cannot simply send out a thousand unsolicited emails to people and businesses who might want your service. You could lose your ISP, your email might be closed and your web host might refuse service. All of your hard work has come to nothing. So how are you supposed to drum up some business?

There are several ways of marketing email advertising online which are not frowned upon and can give you great exposure without earning you a reputation as a spammer – one of the worst monikers on the net! Let’s take a look at how you can be legitimate and successful, marketing email advertising online.

Every year I review trends, changes, and innovations that impact email marketing. What follows are my observations for 2019.


If you don’t now have a free e-mail newsletter available for your visitors, start putting one together now! You can hire someone to do it for you, or you can publish it yourself. Check out the many free tutorials available online, complete with templates and the information you need on auto-responders, etcetera. When you’re ready to publish, advertise your free e-newsletter on every page of your site. This gives you tremendous exposure. If your visitor considers your website valuable to their interests, they’ll sign up. The rules on marketing email advertising online require acceptance on the part of your recipients. The reader must request your e-newsletter, or opt-in.

Your e-newsletter must, of course, contain valuable information and links to more. However, you are also permitted to insert advertising within your content and regular features. Don’t overdo it and risk turning off your readers. Your advertising should be highly targeted to your reader. In the case of the graphic designer, perhaps your current issue contains a feature story on effective logo design. Construct a small group of leads which your reader may find of use, such as a print or e-book on branding, or another related product or service which doesn’t compete with you. This strategy of marketing email advertising online keeps your readers interested in what you have to offer while gaining commissions for you. This strategy also builds your readership. Word of mouth is a powerful advertising tool, with not the slightest hint of spamming!

Now that you’ve got your own e-newsletter going, it’s time to branch out to other readers, not in your customer base. Offer your feature e-newsletter articles to other related e-newsletters. You’ll be giving your articles away for free, but in exchange, you get a byline, with a link to your site! You may have noticed that all of this marketing email advertising online costs you nothing, except for the time you invest in searching out resources or writing an article. When you contact the owners of other sites, be discriminating. Choose those of high quality and large readerships, for the best exposure.

Marketing email advertising online is easy. Know your customer’s needs and target those audiences as precisely as possible.